Marketing Forecast from Ad-ology

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Compared to previousRead the Rest…

Consumers considering a new car purchase are interested in fuel economy, and interest in American brands is up, according to Ad-ology Research. Nearly 35% of U.S. adults said they intend to buy a new or used car in the next 12 months. According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economyRead the Rest…

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.

According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economy is the most important factor in a new car purchase decision. Nearly one-third of consumers said the need for better gas mileage triggered their desire to buy a new car.

The October 2010 Ad-ology Insights video briefing features data on Multi-Tasking Consumers, Interests+Attitudes of Foodies, and the growing U.S. Chocolate Market.

Marketing decision makers say they are most frustrated by advertising and Web design agencies that are not proactive, don’t communicate well, and fail to understand their clients’ businesses and their customers.

According to the 2010 Ad-ology Research Attitudes on Agencies report released today at the American Association of Advertising Agencies (AAAA) Transformation 2010 conference, after cost, marketers tend to choose agencies based on creative capability and quality of previous work.