Marketing Forecast from Ad-ology

Not all clients are going to be a dream to work with, but what do you do when your project hits a snag because of a client’s inattention?

“A great client is translator, protector, advocate, therapist.” This quote is from an article on AdAge.com, “Making Sense of Cultural Dissonance,” by Jennifer Patterson. Succinct and spot-on, Patterson’s vision of the ideal client is something agencies hope for, but not too often find. Realistically, a client may fill just one of the roles mentioned above,Read the Rest…

A recent article from John Doerr, president of the Wellesley Hills Group, focused on the correlation between building blocks and selling services

Relationships are part of the foundation of sales.