Marketing Forecast from Ad-ology

Part of excellent customer service is keeping on top of your what’s going on with your clients and their business. But, sometimes conversations can stall or you just can’t seem to get enough information out of them.

Does your agency Twitter? Or have a Facebook profile? If not, your agency could be missing out on a lot of free and far-reaching promotion, networking opportunities, and chances to build strong professional relationships.

Marketing strategist Ardath Albee wants more businesses to listen to their clients and prospects. “Surface listening,” which is based solely on self-interested gains, just won’t cut it in 2009, and he urges companies to connect with clients on a deeper level.

Once again Thanksgiving is upon us, and while recent economic woes have put a dent in the holiday cheer of many, there are still reasons for your agency to be thankful.

Corporate gift giving has extended beyond the traditional December holidays, and many companies have adjusted their schedule to send a little something to clients for Thanksgiving.

Are you familiar with the Trust Equation? I wasn’t until coming across an article by Charles H. Green, author of Trust-Based Selling.