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	<title>Marketing Forecast from Ad-ology &#187; real estate</title>
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	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>Local Real Estate Advertising Shifting Again to Mobile</title>
		<link>http://www.marketingforecast.com/archives/14133</link>
		<comments>http://www.marketingforecast.com/archives/14133#comments</comments>
		<pubDate>Thu, 06 Oct 2011 07:21:33 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14133</guid>
		<description><![CDATA[As most media companies know, the real estate advertising industry is largely local. Earlier this year, Borrell Associates predicted that real estate agents would spend about $21.8 billion on advertising in 2011, an 8% increase over last year. Attendees at the Local Mobile Advertising Conference, hosted by Borrell Associates in Chicago this week, heard that 44% of a typical realtor’s ad budget is spent online. And now, the spending is going mobile, a trend that could pose a challenge for media companies that haven’t yet entered the mobile fray. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apartment Building Owners Marketing to Attract New Tenants</title>
		<link>http://www.marketingforecast.com/archives/13498</link>
		<comments>http://www.marketingforecast.com/archives/13498#comments</comments>
		<pubDate>Tue, 06 Sep 2011 16:00:45 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[rental housing]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13498</guid>
		<description><![CDATA[Stung by the collapse in the home ownership market,  consumers continue to move into rental housing. And landlords are taking advantage of the interest in rentals by raising the rent. As a result, more consumers now say they are looking around for new apartments which may give rise to more advertising in this market.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Realtors/Builders to Target Upper Income Seniors</title>
		<link>http://www.marketingforecast.com/archives/12888</link>
		<comments>http://www.marketingforecast.com/archives/12888#comments</comments>
		<pubDate>Fri, 05 Aug 2011 16:15:05 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12888</guid>
		<description><![CDATA[In a report I highlighted earlier this week, the best that can be said for the housing market is that some geographic regions are seeing gradual recovery. Because of the general economic conditions across the U.S., both realtors and builders may fare well by focusing on specific demographic groups as they build and sell new residences. A study on the senior housing market by Robert Charles Lesser &#038; Co. shows that targeting upper income seniors could be lucrative for marketers.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12888/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Realtors to Boost Marketing of Existing Homes</title>
		<link>http://www.marketingforecast.com/archives/12846</link>
		<comments>http://www.marketingforecast.com/archives/12846#comments</comments>
		<pubDate>Wed, 03 Aug 2011 16:14:48 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12846</guid>
		<description><![CDATA[Is the market for existing homes ready to turn a corner? The National Association of Realtors (NAR) believes so but the market may not recover in the way it typically has following recessions. However, homes are selling in many markets which means realtors are advertising more listings.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12846/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real Estate Agents to Take Lead in Local Online Spending</title>
		<link>http://www.marketingforecast.com/archives/11730</link>
		<comments>http://www.marketingforecast.com/archives/11730#comments</comments>
		<pubDate>Tue, 31 May 2011 07:00:42 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11730</guid>
		<description><![CDATA[Even as the economy continues to recover, the real estate market is struggling. Home prices are still falling in many markets and few analysts expect to see the number of house being sold to jump drastically anytime soon. The increased competition has realtors turning to a variety of new marketing tactics to make a sale.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11730/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vacation Home Marketers Optimistic for 2011</title>
		<link>http://www.marketingforecast.com/archives/10736</link>
		<comments>http://www.marketingforecast.com/archives/10736#comments</comments>
		<pubDate>Mon, 28 Mar 2011 16:00:04 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=10736</guid>
		<description><![CDATA[Realtors and other professionals that cater to the property market are preparing to enter the typically busy season for home sales. Several economic indicators point to a slower than average market this year. Continued high levels of unemployment and difficulties in obtaining financing are 2 problems that may crimp housing sales. But this year’s  report by The Cotton Solution shows that the vacation home market may be recovering.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/10736/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Realtors to Promote Factors Beyond Investment when Marketing Homes</title>
		<link>http://www.marketingforecast.com/archives/8690</link>
		<comments>http://www.marketingforecast.com/archives/8690#comments</comments>
		<pubDate>Wed, 08 Dec 2010 07:09:19 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=8690</guid>
		<description><![CDATA[Last week, the National Association of Realtors announced that the index of sales agreements on existing homes rose 10.4% in October. Though this represented a significant increase over previous months this year, signings remain at least 20% below October 2009 levels.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/8690/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Title Companies</title>
		<link>http://www.marketingforecast.com/archives/8139</link>
		<comments>http://www.marketingforecast.com/archives/8139#comments</comments>
		<pubDate>Fri, 05 Nov 2010 18:36:28 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[title companies]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=8139</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Title Companies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/8139/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketers to Continue Gas Promotion Programs</title>
		<link>http://www.marketingforecast.com/archives/7183</link>
		<comments>http://www.marketingforecast.com/archives/7183#comments</comments>
		<pubDate>Mon, 13 Sep 2010 07:00:42 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[gasoline]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=7183</guid>
		<description><![CDATA[Consumers may have recovered from the shock of paying nearly $4 for a gallon of gasoline back in 2008. But household finances don’t contain a great deal of slack. The new economic reality means people are looking to save money on recurring expenditures such as CPGs and gasoline. At the same time, more nontraditional retailers are trying to break into the gasoline market as a way to expand revenue. Todd Hale, senior vice president, Consumer &#038; Shopper Insights, Nielsen, remarks that “even though gas prices are reasonable relative to recent years, consumers continue to employ money-saving strategies, such as using coupons and gas purchase incentives, as means to deal with gas costs given overall economic concerns."]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/7183/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Condominium Builders</title>
		<link>http://www.marketingforecast.com/archives/6535</link>
		<comments>http://www.marketingforecast.com/archives/6535#comments</comments>
		<pubDate>Thu, 22 Jul 2010 20:52:23 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Construction/Maintenance]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[builders]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[condominiums]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6535</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Condominium Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

    * More condo communities are using destination or club-like environments to promote the most convenience for residents. Exercise facilities, resident-only lounges, outdoor lounging/pool areas, and concierge services are considered to be in-demand features of desired condo communities.
    * Single female buyers were more likely to buy condos (63%) than single-family detached homes. Condos are also a popular purchase among consumers buying second homes (22%).
    * Several hotels are adding a residential component to help underwrite costs. These are primarily luxury hotels, and the buyers are affluent and willing to pay the high price affixed to the condos, presenting a challenge to typical condo builders.
]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/6535/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Real Estate Agents/Agencies</title>
		<link>http://www.marketingforecast.com/archives/6193</link>
		<comments>http://www.marketingforecast.com/archives/6193#comments</comments>
		<pubDate>Tue, 29 Jun 2010 20:07:20 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6193</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Real Estate Agents/Agencies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

    * Baby Boomers are a key group. Approximately 26% of Baby Boomers plan to move to a new home.
    * In 2009, as a result of Internet home search(es), 28% of buyers found the agent used to search for/buy their home. Buyers who used the Internet during their home search were more likely to contact a real estate agent than those who didn't use the Internet.
    * There was a 4% decrease in the number of home buyers who reported using a real estate agent in 2009 compared to 2008.
]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/6193/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Local Market Research Website Brings Focused Insights to Entrepreneurs, Small Businesses</title>
		<link>http://www.marketingforecast.com/archives/6052</link>
		<comments>http://www.marketingforecast.com/archives/6052#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:55:50 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[economic gardening]]></category>
		<category><![CDATA[hyperlocal]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SMB]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6052</guid>
		<description><![CDATA[Ad-ology Research announced today a new how-to website and series of video briefings, both designed to help local marketers understand and take advantage of market research. LocalMarketResearch.com  and its companion video briefing Local Marketing Minute feature trends, forecasts and opportunities specific to local business. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/6052/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apartment Rental Market Expected to Boom</title>
		<link>http://www.marketingforecast.com/archives/5576</link>
		<comments>http://www.marketingforecast.com/archives/5576#comments</comments>
		<pubDate>Wed, 12 May 2010 16:00:06 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[apartments]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=5576</guid>
		<description><![CDATA[Ask anyone in the real estate business and they’ll tell you the housing market has changed drastically in the past few years. Census Bureau data indicates that between 1945 and 2007, we were a nation of movers with up to 20% of us relocating annually. Often the moves meant consumers were selling one home and buying another. But in 2008, the mover rate dropped to 11.9%. Though that rate increased slightly to 12.5% in 2009, the top line numbers don’t show the whole story.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/5576/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vacation Home Sales Improve, Younger Buyers Increasingly Making Purchases</title>
		<link>http://www.marketingforecast.com/archives/5340</link>
		<comments>http://www.marketingforecast.com/archives/5340#comments</comments>
		<pubDate>Wed, 21 Apr 2010 20:00:52 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[vacation homes]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=5340</guid>
		<description><![CDATA[According to the National Association of Realtors (NAR), the vacation home market is showing signs of recovery, with sales up nearly 8% and increased prices (up nearly 13%) following three years of declines. More than 70% of vacation home sales in 2009 were in the South and West regions.  While baby boomers have historically led vacation home purchases, nearly half (47%) of the buyers in 2009 were under 45 years of age, with a median income of $87,500 - down from $99,100 just two years ago.  According to the Vacation Home Buyers Survey, the Internet plays an increasing role in the purchase of vacation homes, with nearly a third (32%) of vacation home buyers first looking online for properties for sale, up from 22% in 2008.  ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/5340/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Opportunities/Challenges Ahead for Timeshare, Resorts and Condominiums</title>
		<link>http://www.marketingforecast.com/archives/4773</link>
		<comments>http://www.marketingforecast.com/archives/4773#comments</comments>
		<pubDate>Thu, 04 Mar 2010 21:29:01 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[timeshares]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4773</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Gutter Protection Installation Companies. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

    * More places are offering points, which allows vacationers to be more flexible with their vacation days.
    * Some resorts are "going green" to save energy, as well as to appeal to eco-conscious vacationers.
    * Retiring Baby Boomers are poised to be a very lucrative market.

]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4773/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Opportunities/Challenges Ahead for Home Inspection Services</title>
		<link>http://www.marketingforecast.com/archives/4373</link>
		<comments>http://www.marketingforecast.com/archives/4373#comments</comments>
		<pubDate>Wed, 03 Feb 2010 19:52:30 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[home inspections]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4373</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Home Inspection Services. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4373/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Real Estate Marketing Predicted to Rise in 2010</title>
		<link>http://www.marketingforecast.com/archives/4353</link>
		<comments>http://www.marketingforecast.com/archives/4353#comments</comments>
		<pubDate>Wed, 03 Feb 2010 07:00:19 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4353</guid>
		<description><![CDATA[When the real estate market started its steep plunge in 2007 and 2008, the ad market for this sector dropped as well.  A recently published report by Borrell Associates points to a 20% decrease in real estate marketing during 2009 which brought total spending from $24.4 billion to $19.6 billion. But the outlook for 2010 is improving in the category.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4353/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Builders May be Marketing More Services to Sell New Homes</title>
		<link>http://www.marketingforecast.com/archives/4301</link>
		<comments>http://www.marketingforecast.com/archives/4301#comments</comments>
		<pubDate>Fri, 29 Jan 2010 16:00:46 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[builders]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4301</guid>
		<description><![CDATA[As the housing market continues to struggle, builders are seeking demographic groups that represent potential buyers. Consumers in the 55+ demographic comprise one segment that might be willing to purchase a new home, if the price and the amenities are right. According to jointly funded research by the National Association of Home Builders and MetLife Mature Market Institute, up to 12% of consumers in this group plan to buy a home and about 26% are undecided about their future purchase plans.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4301/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Realtors to Increase Marketing to First-Time Buyers</title>
		<link>http://www.marketingforecast.com/archives/4104</link>
		<comments>http://www.marketingforecast.com/archives/4104#comments</comments>
		<pubDate>Fri, 15 Jan 2010 07:00:17 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[first-time buyers]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4104</guid>
		<description><![CDATA[The federal tax credit for first-time home buyers has been extended through the end of April 2010. Generally, lower home prices and the tax credit extension are key factors in luring first-time home buyers into the real estate market. The National Association of Realtors reported that first-time buyers comprised 47% of the 2009 market share. In 2008, first-time buyers made up only 41% of the market.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Home Builders to Market Smaller Homes</title>
		<link>http://www.marketingforecast.com/archives/4023</link>
		<comments>http://www.marketingforecast.com/archives/4023#comments</comments>
		<pubDate>Fri, 08 Jan 2010 16:13:58 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insight]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4023</guid>
		<description><![CDATA[It might be the result of the shrinking family size in the U.S. Or it might be linked to consumers’ budgetary concerns. But there’s a new trend in the country’s housing market – think small.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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