4 Mar
Ad-ology Research recently updated their Industry Marketing Insights report for Timeshare, Resorts and Condominiums. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
The Industry Marketing Insights report for Timeshare, Resorts and Condominiums is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. March 4, 2010]
3 Feb
Ad-ology Research recently updated their Industry Marketing Insights report for Home Inspection Services. The following are the predicted Top 5
Opportunities/Challenges from the report for this industry for the upcoming 12 months:
The Industry Marketing Insights report for Home Inspection Services is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. February 3, 2010.]
3 Feb
When the real estate market started its steep plunge in 2007 and 2008, the ad market for this sector dropped as well. A recently published report by
Borrell Associates points to a 20% decrease in real estate marketing during 2009 which brought total spending from $24.4 billion to $19.6 billion. But the outlook for 2010 is improving in the category. Analysts at Borrell are looking for a 3% rise in spending.
Here is where Borrell expects to see changes:
While Borrell analysts acknowledge that the general slowdown in the real estate sector may endure for up to 5 more years – based on unemployment figures and high delinquency rates in current mortgages – they also expect that some of the marketing changes they are seeing will be permanent.
[Source: Research and Markets release, January 22, 2010]
29 Jan
As the housing market continues to struggle, builders are seeking demographic groups that represent potential buyers. Consumers in the 55+ demographic comprise one segment that might be willing to purchase a new home, if the price and the amenities are right. According to jointly funded research by the National Association of Home Builders and MetLife
Mature Market Institute, up to 12% of consumers in this group plan to buy a home and about 26% are undecided about their future purchase plans.
This demographic also knows exactly what it’s looking for in a new home:
But offering these features alone won’t be enough to induce a potential buyer to sign a purchase document. The top reasons for buying a new home, for this age group, include lower-maintenance living, closeness to family, and lower cost of living. Builders can tap into consumer aspirations by marketing desired services to potential homeowners and they may want to consider joining forces with local service providers to achieve sales. This strategy might be especially effective in new developments that are not specifically planned communities. Here are the top home and community services that consumers ages 55+ would like to enjoy:
As the U.S. population continues to age and older consumers seek assistance, builders who can deliver the promise of maintenance services along with a new home stand to gain market share.
[Source: 55+ Housing: Builders, Buyers & Beyond, MetLife Mature Market Institute, 2009]
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