Marketing Forecast from Ad-ology

In a recent survey of buyers of professional services, RainToday.com found that listening skills were considered to be lacking among service providers when it comes to the sales pitch.

With more marketers considering online tools to grow sales, your agency should consider how it’s reaching out to prospects on the Internet.

The prospect seems like a perfect fit for your agency, and economic worries are making you antsy for more business. But, don’t be too hasty in offering a proposal.

The timing may not always be perfect with a prospect–schedules may conflict or he or she isn’t ready to commit to a contract.