Marketing Forecast from Ad-ology

During an economic downturn, business owners may be tempted to cut expenses, including marketing. This fiscal prudence extends beyond the owner of the local shoe store to the managing partner of a consulting firm. But a survey by Alterra shows that consulting firms who maintain the proper focus with their marketing programs, even during lean times, will turn into leaders, instead of laggards, when the economy recovers.

Ad-ology Research recently updated their Industry Marketing Insights report for Document Destruction Services.

Last month I highlighted an Aberdeen Research report that pointed out a sobering statistic about people who fill the role of CMO. The average length of tenure is just under 2 years. Writing for IT BusinessEdge, Rob Enderle echoes this concern. He suggests that many CMOs are not well-matched to the specific position or corporate structure they have taken on.

Ad-ology Research recently updated their Industry Marketing Insights report for Trucking Companies.

It’s the news that 1 in 10 U.S. workers has been waiting to hear for nearly 2 years now. More companies plan to expand their workforces in 2010. Early glimpses of this good news started to appear in August when temporary help agencies reported an uptick in demand. Now, the PricewaterhouseCoopers’ Private Company Trendsetter Barometer reveals a new optimism on the part of CEOS in large privately held companies.

Ad-ology Research recently updated their Industry Marketing Insights report for Professional/Management Consulting Services.