Marketing Forecast from Ad-ology

Business travel may still be struggling but that’s good news for the video market. Business spending on both video equipment and services grew at nearly 15% in 2009. According to an Interactive Media Strategies report, businesses shelled out over $531 million in this sector last year. Analysts are looking for even better growth rates, 24%, for online business video tools and services in 2010. The industry could see total revenue of nearly $657 million this year.

Ad-ology Research recently updated their Industry Marketing Insights report for Embroidered Apparel Services.

Printer manufacturers have taken a page from the playbook used by other technology vendors. First they sell hardware to clients and then they roll out their managed services to help clients use the hardware efficiently and streamline a business process. A new study by IDC MarkstScape points to growing competition in the managed print services (MSP) industry.

Ad-ology Research recently updated their Industry Marketing Insights report for E-mail Marketing Firms.

The recently released State of Marketing report from the CMO Council contains great statistics for anyone looking to understand the direction of the marketing department in larger companies. A key insight from the report addresses the long-established business relationship between ad agencies and their clients. Specifically, several business changes are converging to threaten this relationship.

Ad-ology Research recently updated their Industry Marketing Insights report for Graphic Design Services.