Marketing Forecast from Ad-ology

Agencies were pleasantly surprised by the rebound in the ad market in 2010. Recovery in the auto and finance industries along with a contentious election cycle boosted ad expenditures and demand for creative services. Analysts are looking for trend to continue into 2011.

The trade show, exhibition and event industry is struggling to remain vibrant in a changing world. Budget cuts during the Great Recession trimmed many corporate travel budgets. At the same time, new technology has increased the appeal and popularity of virtual meetings. But industry operators hope to remain relevant by incorporating technology into events and at the same time they are employing more digital media to market themselves.

Ad-ology Research recently updated their Industry Marketing Insights report for Conference Centers and Exhibition Halls. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Employment Agencies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

For the past several years, large and small contractors have been bidding on an expanding pool of projects awarded by the federal government. But all that may be about to change. Industry watchers say that government contracts are expected to shrink by 5% next year. Ashley Bergander, manager of federal programs at FedSources, says “The government is doing everything possible to consolidate and spend as little money as possible in this upcoming year.”

Ad-ology Research recently updated their Industry Marketing Insights report for Public Relations Agencies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: