Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Concierge Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Document Management Operators. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Local marketers, especially service providers, are focused on establishing an online presence with social media this year. And many of these operators are also upping the budget for search marketing. But what specifically should these small operators be promoting in their online campaigns to attract the attention and business of consumers? A new survey by WebVisible reveals that consumers want varying information depending on the type of professional they’re seeking to hire.

During the recession, marketers were advised against cutting their advertising budgets because doing so would result in further loss of business. Could marketers also be facing a loss of business because they’ve been cutting travel budgets? New research from American Express Global Business Travel and the GBTA Foundation (Global Business Travel Association) suggests that businesses should reconsider the link between their travel budgets and revenue growth. The findings of this research should also prompt travel marketers to target businesses.

Advertising agencies are predicting an improved business picture for 2011. A new survey finds many agencies believe they’ve turned the corner and will be able to find additional clients this year. Agencies acknowledge that the competition for clients will be challenging. But they are turning to several sources and employing multiple marketing tactics to bring new clients through the door.

Ad-ology Research recently updated their Industry Marketing Insights report for Security Guard Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: