Marketing Forecast from Ad-ology

Traditionally, presentations begin with a title slide, but communications consultant John Windsor thinks it’s time to change that.

Last month, two big tech events took place: Macworld and the Consumer Electronics Show. Each show drew media attention, and the keynote speeches were analyzed, dissected, and reported through media outlets all over the world.

When speaking to an audience, presenters should view all attendees as potential clients. Whether at a conference, luncheon, or trade show, speakers can gain quality leads from any speaking engagement, but many presenters miss the opportunity.

As a result of rising fuel prices, increased airline hassles, and improving technology, more businesses are delivering presentations via webinars, teleseminars, and other remote events.

There is something unnerving about standing up in front of a room full of people.