Marketing Forecast from Ad-ology

A recent survey revealed just how much pressure chief marketing officers are facing.

Are you making a list of resolutions for the New Year? How about a “Don’t Do” list?

The year is coming to a close, and it’s typically a time for reflection. Closing the book on 2008, a year that saw some major economic turmoil, gives you the perfect opportunity to look back on your agency and to look forward to the coming year.

Last month, the Association of National Advertisers held its annual meeting, and attendants (a mix of client-side marketers, media and creative agencies) took part in a poll that gauged their marketing plans.

A recent survey by the Chief Marketing Officer’s Council revealed that marketing/ad executives plan to increase focus on personal customer service and interaction, something that could set them apart from competitors during these rough economic times.

Lately, it seems like everywhere you turn there’s bad news: Rising gas prices, failing banks, low consumer spending, etc. What’s an agency to do when it seems like the economy is in upheaval?