Author: Jessica Helinski
28
Jul
Ad-ology Research recently updated their Industry Marketing Insights report for Parking Lots and Garages. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
- Seniors aged 65 and older and Americans aged 25 to 34 years old-rank security as the most important factor when selecting where to park.
- More builders are seeking certification from the U.S. Green Building Council. “Green” efforts include turning concrete rooftops into green surfaces to reduce storm-water runoff.
- Pay-on-foot kiosks and signs that alert drivers to open spaces are just two examples of new technologies emerging in the industry.
The Industry Marketing Insights report for Parking Lots and Garages is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. July 28, 2010]
Author: Jessica Helinski
22
Jul
Ad-ology Research recently updated their Industry Marketing Insights report for Condominium Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
- More condo communities are using destination or club-like environments to promote the most convenience for residents. Exercise facilities, resident-only lounges, outdoor lounging/pool areas, and concierge services are considered to be in-demand features of desired condo communities.
- Single female buyers were more likely to buy condos (63%) than single-family detached homes. Condos are also a popular purchase among consumers buying second homes (22%).
- Several hotels are adding a residential component to help underwrite costs. These are primarily luxury hotels, and the buyers are affluent and willing to pay the high price affixed to the condos, presenting a challenge to typical condo builders.
The Industry Marketing Insights report for Condominium Builders is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. July 22, 2010]
Author: Jessica Helinski
20
Jul
Ad-ology Research recently updated their Industry Marketing Insights report for Piano/Keyboard Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
- Industry experts believe that the recreational music making movement (RMM) is critical to the piano industry, especially as Baby Boomer retire and seek stress-free ways to learn.
- There’s opportunity for retailers who sell piano publications. In particular, publications geared towards beginners continue to experience high demand.
- A challenge for the piano industry are digital pianos, which have gained popularity for their affordability compared to traditional pianos.
The Industry Marketing Insights report for Piano/Keyboard Dealers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. July 20, 2010]
Author: Jessica Helinski
15
Jul
Ad-ology Research recently updated their Industry Marketing Insights report for Waterproofing Companies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
- Integral waterproofing is emerging as a popular alternative to coatings and membranes.
- Consumers are increasingly seeking eco-friendly materials and services. More contractors are turning to water-based coatings, which are non-toxic.
- Approximately 60% of homeowners have wet basements. These businesses should particularly target those who live in flood- and hurricane-prone areas.
The Industry Marketing Insights report for Waterproofing Companies is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. July 15, 2010]