Marketing Forecast from Ad-ology

The prospect seems like a perfect fit for your agency, and economic worries are making you antsy for more business. But, don’t be too hasty in offering a proposal.

There is something unnerving about standing up in front of a room full of people.

The art of negotiation has been the subject of several past blogs, due in part to the large amount of advice available from industry professionals.

The elevator speech is an old-school staple of selling. The brief why-you-should-buy-from-me speech is likely a part of every salesperson’s arsenal of business development tools, but a new quick pitch is on the scene.

The best way to get an answer is to ask a question. But, the trick is to ask the right questions to get the answers you’re seeking.

“A great client is translator, protector, advocate, therapist.” This quote is from an article on AdAge.com, “Making Sense of Cultural Dissonance,” by Jennifer Patterson. Succinct and spot-on, Patterson’s vision of the ideal client is something agencies hope for, but not too often find. Realistically, a client may fill just one of the roles mentioned above,Read the Rest…