Marketing Forecast from Ad-ology

Even though the word “Sales” is a dirty word in the Ad Agency world, here are a few basic sales tips that will help your new business efforts this year.

I’m not sure when it happened, but soon after we stopped using the term “Sales”, we stopped “Selling”. So now, we are a community with something to sell, without “Salespeople”… Which makes us a community with something to “Buy”. I’m sure I don’t have to tell you that there are a lot fewer Buyers, out there.

With more marketers considering online tools to grow sales, your agency should consider how it’s reaching out to prospects on the Internet.

A recent article on RainToday lists five unexpected places where you may snag new-business leads.

When speaking to an audience, presenters should view all attendees as potential clients. Whether at a conference, luncheon, or trade show, speakers can gain quality leads from any speaking engagement, but many presenters miss the opportunity.

New business can spring from anywhere: A cold call, networking at an industry event, or even from the competition.