12 May
The Ad-ology Insights video briefing is designed for strategic marketers: ad agencies, in-house marketers, media buyers+sellers, business owners. Features include industry trends, consumer insights+exclusive data from Ad-ology Research and other top sources.
The May 2010 Ad-ology Insights features:
Link to the podcast through ad-ology.com and the Ad-ology Research channel on YouTube. Or, subscribe on iTunes. It’s free, and the podcast will automatically update on your iPod or iPhone when new editions are published.
15 May
When speaking with prospects, do you have a go-question that always manages to get valuable information? If not, maybe you can borrow from Stone Payton, a sales consultant who, on a recent blog post, shared what he calls “one of the most powerful, productive questions” a salesperson can ask. According to Payton, a salesperson can reap many benefits by posing this question: “What’s changing?” This simple, two-word phrase can provide valuable insight into a prospect’s needs because, according to Payton:
Pose this question the next time you speak with a prospect-you may find that it reveals a wealth of information.
29 Apr
C.J. Hayden, author of “Get Clients Now!,” believes that there is nothing wrong with a little self-promotion every now and then. In her article published on RainToday, she writes that there are many opportunities for businesses to boast about accomplishments, which can serve to assure current clients of success, but also pique the interest of potential clients as well. While no one likes arrogance, Hayden says that it’s a good thing to dabble in self-promotion as along as it’s not overdone. “You’ll quickly find that your clients and colleagues actually want to hear news from you, as long as you don’t constantly barrage them with it,” she writes. The following are some instances that call for “tooting your own horn”:
These not only give you a reason to keep in contact with those in your network, but also offer a chance to build credibility and reinforce the value of your business. For those unsure of how to tactfully tout their achievements, Hayden includes examples of how to get the word out, without coming across as smug. Find out what she suggests, and read her article in its entirety, by clicking here.
20 Feb
Viral marketing can be a powerful new business development tool for advertising agencies. If done well, any off- or online viral campaign can boost an agency to the forefront of consumer buzz, thanks in part to powerful social media tools like Twitter and YouTube.
Branded3 Director of Search and blogger Patrick Aloft compiled a list of what he views as the “Top 10 Viral Marketing Campaigns of All Time.” From the Subservient Chicken to Hotmail, the post highlights memorable and profitable campaigns. Click here to view the list, offer your own personal picks, and get inspired.