Marketing Forecast from Ad-ology

The Ad-ology Insights May 2010 video briefing includes the Mirren New Business Conference wrap-up, data from the CMO Council State of Marketing report and Industry Marketing Insights on landscaping & lawn services.

When speaking with prospects, do you have a go-question that always manages to get valuable information? If not, maybe you can borrow from Stone Payton, a sales consultant who, on a recent blog post, shared what he calls “one of the most powerful, productive questions” a salesperson can ask.

C.J. Hayden, author of Get Clients Now!, believes that there is nothing wrong with a little self-promotion every now and then.

Viral marketing can be a powerful new business development tool for advertising agencies.

If you’ve been making your bread-and-butter from the Sports industry, and that industry falls victim to hard times, you need to “Get Smart, Fast” in some of the other 370+ business out there.

We’ve all heard of six degrees of separation. Business consultant Jennifer Capella takes this idea and applies it to the professional world in her article “Leveraging The Six Degrees of Separation.”