Marketing Forecast from Ad-ology

Small business owners are hoping to engage customers in new ways in 2010. Twenty-eight percent of small business owners say they plan to spend more on online video in 2010, up 75% over last year’s plans. Twenty five percent say the same about social networking, while 21% plan to commit more resources to mobile advertising.

Does your agency Twitter? Or have a Facebook profile? If not, your agency could be missing out on a lot of free and far-reaching promotion, networking opportunities, and chances to build strong professional relationships.

We’ve all heard of six degrees of separation. Business consultant Jennifer Capella takes this idea and applies it to the professional world in her article “Leveraging The Six Degrees of Separation.”

How much do you really know about networking?

There are many things to remember when networking: A big smile and eye contact, your elevator (or escalator!) speech, breath mints…the list goes on.

Trade shows can be an excellent way to get your agency’s name out to potential clients and build your brand.