11 December 2009 Comments Off

Ad-ology Forecast: More than a Quarter of U.S. Small Businesses Plan to Spend on Online Video, Social Media Marketing in 2010

Small business owners are hoping to engage customers in new ways in 2010. Twenty-eight percent of small business owners say they plan to spend more on online video in 2010, up 75% over last year’s plans. Twenty five percent say the same about social networking, while 21% plan to commit more resources to mobile advertising.

25 February 2009 Comments Off

Tweet Me Right: Mastering Social Networking

Does your agency Twitter? Or have a Facebook profile? If not, your agency could be missing out on a lot of free and far-reaching promotion, networking opportunities, and chances to build strong professional relationships.

14 January 2009 Comments Off

New Clients and Six Degrees of Separation

We’ve all heard of six degrees of separation. Business consultant Jennifer Capella takes this idea and applies it to the professional world in her article “Leveraging The Six Degrees of Separation.”

10 October 2008 Comments Off

Test Your Networking Know-How

How much do you really know about networking?

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20 August 2008 Comments Off

51 Ways to Improve Networking Results

There are many things to remember when networking: A big smile and eye contact, your elevator (or escalator!) speech, breath mints…the list goes on.

18 April 2008 Comments Off

Show Your Stuff

Trade shows can be an excellent way to get your agency’s name out to potential clients and build your brand.