Ad-ology Research recently updated their Industry Marketing Insights report for Ophthalmologists/Laser Eye Surgeons. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Bladeless LASIK and phakic intraocular lens implants are future trends.
• More professionals are switching their offices to boutique-style practices, which rely solely on patient payment, rather than third-party insurance or Medicare.
• Competition between vision care centers, ophthalmologist offices, and eye clinics has caused prices for LASIK surgery to drop.
• Highly-publicized complaints from LASIK patients may cause some consumers to forgo the surgery.
• The weak economy is causing some consumers to cut spending, and many are putting off LASIK surgery until economic conditions improve.

The Industry Marketing Insights report for Ophthalmologists/Laser Eye Surgeons is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. November 2, 2009]

Ad-ology Research recently updated their Industry Marketing Insights report for Dermatologists. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Botox continues to be popular, and more men are requesting the procedure.
• Dermatologists are encouraged to practice and promote geriatric dermatology, considering the large number of aging Baby Boomers.
• More people are learning about the dangers of the sun, prompting visits to the dermatologist for body scans.
• The industry is facing a growing shortage of dermatologists, particularly for rural areas.
• The cosmetic dermatology industry is competitive, especially as the number of lower-cost competitors increases (such as medspas).

The Industry Marketing Insights report for Dermatologists is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. October 20, 2009.]

Ad-ology Research recently updated their Industry Marketing Insights report for General Medical and Surgical Hospitals. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• Birthing centers are a growing trend and a top request from consumers.
• In-house medical spas and wellness programs are increasing in popularity.
• Consumers continue to research health/medical topics online, prompting hospitals to update Web sites with features such as virtual tours, online nurseries, and personal profile pages.
• The high number of uninsured Americans is a big challenge to this industry.
• Many Americans are cutting back on medical visits due to the weak economy.

The Industry Marketing Insights report for General Medical and Surgical Hospitals is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. October 7, 2009]

Ad-ology Research recently updated their Industry Marketing Insights report for Orthopedic Doctors. The following are the predicted Top 5
Opportunities/Challenges from the report for this industry for the upcoming year:

• Partial knee replacement is becoming a popular alternative to full knee replacement in patients with knee arthritis.
• Many patients are interested in alternative and homeopathic treatments.
• Doctors are seeing more young patients as a result of kids’ over-emphasis on training in a single sport.
• Low Medicare reimbursements may challenge profitability for physicians.
• Orthopedic problems are predicted to rise with the aging of the U.S. population, and many worry that demand will cause a shortage of available orthopedic doctors.

The Industry Marketing Insights report for Orthopedic Doctors is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. October 5, 2009]