Ad-ology Research recently updated their Industry Marketing Insights report for Gastroenterologists. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• The lower invasiveness of virtual colonoscopies is predicted to decrease the patient drop-out rate during colonoscopy follow-up.
• A major challenge to the industry continues to be escalating operating costs, which increased 15.6% for single-specialty gastroenterology practices (the biggest increase among all specialties).
• More gastroenterologists are merging practices to deal with competition from large specialty groups.
• The recession is forcing many Americans to put off medical treatments to save money.
• There is a growing shortage of gastroenterologists, and the aging population and increased colorectal cancer (CRC) screening rates are predicted to further strain these specialists.

The Industry Marketing Insights report for Gastroenterologists is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research. November 26, 2009]

Ad-ology Research recently updated their Industry Marketing Insights report for Specialty Hospitals. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• More specialty hospitals are planning patient room designs that include wireless technology, game access, and other features to make stays more pleasant.
• Some specialty hospitals are considering hiring or contracting with a specialist to provide 24-7 on-site emergency coverage.
• Many specialty hospitals are entering into co-management relationships and initiating joint venture strategies with physicians.
• Critics and legislators argue that doctor-owned hospitals “cherry-pick” the highest-paying patients and leave community hospitals with the lowest-paying ones.
• A major challenge is the public concern that specialty hospitals drive up health costs.

The Industry Marketing Insights report for Specialty Hospitals is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research, November 24, 2009]