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	<title>Marketing Forecast from Ad-ology &#187; Media Influence</title>
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		<title>Higher Education Survey:  College Web sites Biggest Media Influence for 18-24 year olds</title>
		<link>http://www.marketingforecast.com/archives/3327</link>
		<comments>http://www.marketingforecast.com/archives/3327#comments</comments>
		<pubDate>Wed, 11 Nov 2009 16:58:22 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[university]]></category>

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		<description><![CDATA[More than 40% of recently surveyed 18 to 24 year olds said a college or university Web site was the most influential media when choosing a college.  Social networks were also influential, cited by a quarter of that demographic in the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Real Estate Survey:  Social Media Influences Real Estate Services Choice for Higher-income Consumers</title>
		<link>http://www.marketingforecast.com/archives/3257</link>
		<comments>http://www.marketingforecast.com/archives/3257#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:10:35 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[realtor]]></category>
		<category><![CDATA[Research]]></category>

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		<description><![CDATA[Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Online Media Top Influencer on Restaurant Choice, Traditional Media Still Best for Pizza Delivery</title>
		<link>http://www.marketingforecast.com/archives/3147</link>
		<comments>http://www.marketingforecast.com/archives/3147#comments</comments>
		<pubDate>Tue, 27 Oct 2009 19:43:38 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[QSR]]></category>
		<category><![CDATA[restaurant]]></category>

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		<description><![CDATA[Traditional media influenced more than 30 percent of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers.  The Ad-ology Research study also found 61 percent of U.S. consumers surveyed said they had visited “a restaurant they had not visited before” in the last year.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Ad-ology Automotive Survey Shows 38% of Consumers Willing to Drive More than an Hour for Their Best Deal</title>
		<link>http://www.marketingforecast.com/archives/3070</link>
		<comments>http://www.marketingforecast.com/archives/3070#comments</comments>
		<pubDate>Fri, 23 Oct 2009 17:45:52 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[lease]]></category>
		<category><![CDATA[purchase]]></category>

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		<description><![CDATA[Thirty eight percent of U.S. auto buyers are willing to drive more than an hour for their best deal, highlighting the importance of aggressive advertising by dealers.  The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also found online media is now more influential than social or traditional media on auto purchasing/leasing decisions.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Banking Survey: Social Media, Online Video Influences Bank Choice for 18 to 24 years olds</title>
		<link>http://www.marketingforecast.com/archives/2763</link>
		<comments>http://www.marketingforecast.com/archives/2763#comments</comments>
		<pubDate>Wed, 30 Sep 2009 20:19:59 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[bank]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[insurance]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2763</guid>
		<description><![CDATA[Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks.  More than one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Home Maintenance Survey:  Nearly 30% Higher-Income Consumers are Influenced by Social Media</title>
		<link>http://www.marketingforecast.com/archives/2684</link>
		<comments>http://www.marketingforecast.com/archives/2684#comments</comments>
		<pubDate>Wed, 23 Sep 2009 19:41:08 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[consumer research]]></category>

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		<description><![CDATA[Nearly 30% of higher-income consumers said social media influenced their choice of home maintenance or repair services, a markedly higher percentage than other income groups.  The Ad-ology Research study also found this group had notably high reports of recent maintenance services performed.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Ad-ology Insights Podcast: Eye Care &amp; Vision Correction</title>
		<link>http://www.marketingforecast.com/archives/1925</link>
		<comments>http://www.marketingforecast.com/archives/1925#comments</comments>
		<pubDate>Tue, 04 Aug 2009 18:48:45 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[eye care]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.marketinginsightstoday.com/?p=1925</guid>
		<description><![CDATA[The Ad-ology Insights video podcast is for strategic marketers - including ad agencies, in-house marketing departments, media buyers and sellers and small business owners - and features forecasts,  industry trends, consumer insights and exclusive data from Ad-ology Research.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Study: Women More Likely to Choose Pharmacy by Location, Convenience</title>
		<link>http://www.marketingforecast.com/archives/808</link>
		<comments>http://www.marketingforecast.com/archives/808#comments</comments>
		<pubDate>Thu, 26 Mar 2009 01:09:18 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=808</guid>
		<description><![CDATA[Sixty-eight percent of women choose a pharmacy based on convenience/location compared to only 48% of men, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Blogs, Online Product Reviews Significantly Influence Mobile Phone Purchases</title>
		<link>http://www.marketingforecast.com/archives/224</link>
		<comments>http://www.marketingforecast.com/archives/224#comments</comments>
		<pubDate>Mon, 29 Sep 2008 18:45:07 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[cell phones]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[survey results]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=224</guid>
		<description><![CDATA[According to the September 2008 Ad-ology Media Influence on Consumer Choice survey, 60.5 percent of U.S. consumers who recently purchased a mobile or wireless phone said online product reviews and user comments had some or significant influence on their purchase decision. Nearly 30 percent also rated information from blogs with the same level of influence. 
]]></description>
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		<slash:comments>2</slash:comments>
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