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	<title>Marketing Forecast from Ad-ology &#187; LINKS FOR MARKETERS</title>
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	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>Marketing Forecast Video: Digital Coupons, Mobile, B2B Marketing</title>
		<link>http://www.marketingforecast.com/archives/11600</link>
		<comments>http://www.marketingforecast.com/archives/11600#comments</comments>
		<pubDate>Mon, 23 May 2011 18:30:01 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11600</guid>
		<description><![CDATA[The Ad-ology Marketing Forecast video briefing is designed for strategic marketers:  Ad agencies, in-house marketers, media buyers+sellers, business owners. Every month it features industry forecasts and trends from a variety of top sources, plus exclusive data from Ad-ology Research. The May 2011 Ad-ology Marketing Forecast features: Digital Coupons Mobile Search+Purchases B2B Marketing Watch the podcast<a href="http://www.marketingforecast.com/archives/11600">Read the Rest...</a>]]></description>
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		<title>May 2010 Ad-ology Insights</title>
		<link>http://www.marketingforecast.com/archives/5587</link>
		<comments>http://www.marketingforecast.com/archives/5587#comments</comments>
		<pubDate>Wed, 12 May 2010 08:00:06 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[podcast]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cmo council]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Mirren]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SMB]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=5587</guid>
		<description><![CDATA[The Ad-ology Insights May 2010 video briefing includes the Mirren New Business Conference wrap-up, data from the CMO Council State of Marketing report and Industry Marketing Insights on landscaping &#038; lawn services.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New “Marketing Forecast” App Brings Advertising, Marketing Insights to Google Android Users</title>
		<link>http://www.marketingforecast.com/archives/4990</link>
		<comments>http://www.marketingforecast.com/archives/4990#comments</comments>
		<pubDate>Mon, 22 Mar 2010 21:32:41 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[droid]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[itouch]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4990</guid>
		<description><![CDATA[Ad-ology Research announced their popular Marketing Forecast app is now available for Android-powered mobile devices. Marketing Forecast provides industry research, news and trends for advertisers and marketers. The latest version for iPhone and Android includes a new small business section, social media sharing functions and more content for all marketers.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CMOs Plan to Increase Hiring</title>
		<link>http://www.marketingforecast.com/archives/4715</link>
		<comments>http://www.marketingforecast.com/archives/4715#comments</comments>
		<pubDate>Thu, 04 Mar 2010 07:01:50 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[professional services]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4715</guid>
		<description><![CDATA[Job seekers in the marketing industry have reason to hope based on the February 2010 survey results released by Duke University’s Fuqua School of Business. While hiring in the industry have been virtually stalled for some time, nearly half Chief Marketing Officers (CMOs) expect to bring on new employees within the next 6 months.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising Agency Clients Most Frustrated by Lack of Communication, Industry Knowledge and Insights</title>
		<link>http://www.marketingforecast.com/archives/4727</link>
		<comments>http://www.marketingforecast.com/archives/4727#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:49:37 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[outside agency]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4727</guid>
		<description><![CDATA[Marketing decision makers say they are most frustrated by advertising and Web design agencies that are not proactive, don’t communicate well, and fail to understand their clients’ businesses and their customers.

According to the 2010 Ad-ology Research Attitudes on Agencies report released today at the American Association of Advertising Agencies (AAAA) Transformation 2010 conference, after cost, marketers tend to choose agencies based on creative capability and quality of previous work.]]></description>
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		<slash:comments>10</slash:comments>
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		<item>
		<title>Women Want Marketers to Understand Them; Marketers’ Blog Outreach Efforts Must Be a Good Fit</title>
		<link>http://www.marketingforecast.com/archives/3910</link>
		<comments>http://www.marketingforecast.com/archives/3910#comments</comments>
		<pubDate>Tue, 05 Jan 2010 09:00:24 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3910</guid>
		<description><![CDATA[Many marketers now comfortable with social media and the power of online product reviews have also started to lose their timidity about approaching bloggers.  In fact, consumer-spend-insightssome women bloggers report marketers may be becoming overeager.  Ketchum, conducting a survey of registrants for July’s annual BlogHer conference found that nearly one-half of respondents were contacted by PR professionals weekly. A further 30% got such messages on a daily basis.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3910/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad-ology Forecast: More than a Quarter of U.S. Small Businesses Plan to Spend on Online Video,  Social Media Marketing in 2010</title>
		<link>http://www.marketingforecast.com/archives/3706</link>
		<comments>http://www.marketingforecast.com/archives/3706#comments</comments>
		<pubDate>Fri, 11 Dec 2009 17:00:07 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3706</guid>
		<description><![CDATA[Small business owners are hoping to engage customers in new ways in 2010. Twenty-eight percent of small business owners say they plan to spend more on online video in 2010, up 75% over last year’s plans.  Twenty five percent say the same about social networking, while 21% plan to commit more resources to mobile advertising.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3706/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Life Insurance to Remain a Key Expenditure for Consumers</title>
		<link>http://www.marketingforecast.com/archives/2680</link>
		<comments>http://www.marketingforecast.com/archives/2680#comments</comments>
		<pubDate>Thu, 24 Sep 2009 16:00:39 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[life insurance]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2680</guid>
		<description><![CDATA[Earlier this month I highlight studies on how more consumers plan to be smarter when it comes to managing their own money and financial data as they dig out from the effects of the recession. Another survey on this topic, from First Command, finds that middle-income consumers, those earning at least $50,000 annually, realize that life insurance is an important component of a secure financial future.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/2680/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Solar Energy Marketing Expected to Increase</title>
		<link>http://www.marketingforecast.com/archives/2505</link>
		<comments>http://www.marketingforecast.com/archives/2505#comments</comments>
		<pubDate>Wed, 09 Sep 2009 07:02:39 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[solar energy]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2505</guid>
		<description><![CDATA[Solar technology is predicted to comprise a measurable component of renewable energy programs in the U.S. but investment and installations are proceeding at a very slow pace. A recent study on this topic found that improved marketing initiatives will be required to grow consumer interest in solar energy. The Clean Energy Group is encouraging solar marketers to connect with consumers using marketing messages that emphasize the financial and value benefits of this alternative technology.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/2505/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing, Teens and the Mall</title>
		<link>http://www.marketingforecast.com/archives/1433</link>
		<comments>http://www.marketingforecast.com/archives/1433#comments</comments>
		<pubDate>Wed, 17 Jun 2009 09:55:36 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[teens]]></category>

		<guid isPermaLink="false">http://www.marketinginsightstoday.com/?p=1433</guid>
		<description><![CDATA[Does it pay to market to teens? If you advertise in a venue where teens spend a lot of time, they'll notice your ads. The local mall has long been a mecca for this demographic and these days, teens are actively searching out information about stores, products and mall entertainment destinations. That's one of the key findings from a study recently released by Scarborough Research.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/1433/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CMO Outlook: Not All &#8220;Bad News&#8221; is BAD News for Agencies</title>
		<link>http://www.marketingforecast.com/archives/772</link>
		<comments>http://www.marketingforecast.com/archives/772#comments</comments>
		<pubDate>Wed, 18 Mar 2009 18:52:09 +0000</pubDate>
		<dc:creator>Johnny Northwood</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[agency turnover]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[cmo council]]></category>
		<category><![CDATA[interactive online marketing]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[marketing website improvement]]></category>
		<category><![CDATA[outlook]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[survey results]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=772</guid>
		<description><![CDATA[At first glance, one of the CMO Council's Marketing Outlook questions appears to deliver "Bad News" for a lot of hard working Ad Agencies.  "What agency changes do you plan to make in 2009?"]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/772/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CMO Survey: Budgets Holding Up; Performance, Efficiency &amp; Insight are Key Mandates</title>
		<link>http://www.marketingforecast.com/archives/753</link>
		<comments>http://www.marketingforecast.com/archives/753#comments</comments>
		<pubDate>Tue, 17 Mar 2009 13:19:04 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[cmo council]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=753</guid>
		<description><![CDATA[Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, reports the Chief Marketing Officer (CMO) Council in its annual Marketing Outlook study. Despite a restrained economy, however, marketers see budgets holding up fairly well with dollars being stringently controlled and directed against growing and retaining market share.

]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/753/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Nonprofits, Arts, and Marketing</title>
		<link>http://www.marketingforecast.com/archives/395</link>
		<comments>http://www.marketingforecast.com/archives/395#comments</comments>
		<pubDate>Fri, 14 Nov 2008 09:39:34 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[arts]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[nonprofits]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=395</guid>
		<description><![CDATA[Public appreciation for the arts remains the vanguard of white and often older consumers according to the latest study from the Wallace Foundation. This 125 page report emphasizes the importance of training children who will later become adult consumers of arts.]]></description>
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