Marketing Forecast from Ad-ology

With so many financial services providers permanently out of the market it makes sense that consumers are looking for new vendors. Consumers may have also determined that they need a fresh start with a vendor whose performance record more closely aligns with their personal goals.

Significant differences exist between ethnic groups when it comes to using financial services organizations. According to research concern Synovate, the percentage of consumers who own IRAs or 401K plans by ethnic group is as follows: