Marketing Forecast from Ad-ology

Social media influenced nearly 40% of recent hospital or urgent care center patients, with 25 to 34 year olds reporting the most influence (53.2%), according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.

Last month, the Association of National Advertisers held its annual meeting, and attendants (a mix of client-side marketers, media and creative agencies) took part in a poll that gauged their marketing plans.

The 98th annual meeting of the Association of National Advertisers took place last week, and the main topic of discussion was the current economic conditions.