Marketing Forecast from Ad-ology

Earlier this year, The Nielsen Company released data showing that the average consumer spends over 5 hours a day in front of the TV screen. New information from Nielsen underscores significant differences between ethnic groups and their use of screens ranging from TVs to computers. Marketers should pay attention to these differences and place their ad campaigns with the media formats most likely to appeal to specific ethnic groups.

Ad-ology Research recently updated their Industry Marketing Insights report for Drug Stores/Pharmacies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Sporting goods manufacturers emerged from the recession with solid increases, especially in the exercise equipment and licensed merchandise categories which both experienced growth rates of over 5% last year. These vendors see a positive outlook for 2011. As a result, they plan to increase capacity by building factories and hiring U.S. workers. In addition, they plan to restore some of the marketing budgets which were cut in the past 2 years.

By now, most marketers have heeded the warning: Maintain a social media presence or risk getting left behind in this new marketing gold rush. But there is one group of marketers who have been decidedly cautious about how they use social media – luxury merchants.

Ad-ology Research recently updated their Industry Marketing Insights report for Metal Fabricators. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

One long-held notion has been that a recession ends when women begin spending again on cosmetics and toiletries. Based on rising sales of these products in the past year, the recession may well be behind us. But marketers in some categories are faring better than others and this situation may result in promotional shifts.