Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Hardware Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

With the economic outlook improving, consumers may be in the mood to buy jewelry in 2012. Last year, consumers exhibited a clear preference for specific types of jewelry. This year, jewelers are sure to be promoting those items and they’ll be advertising other services to consumers as well.

Ad-ology Research recently updated their Industry Marketing Insights report for Educational Supply Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Consumers have begun to shop for apparel again. But some apparel categories are doing better than others. And consumers are also showing a preference for specific channels, such as online. In addition, the cost of some raw materials and production will soar this year. All of these changes suggest that marketers will be seek toRead the Rest…

Ad-ology Research recently updated their Industry Marketing Insights report for Athletic Footwear/Apparel Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

The new economic reality has more consumers deliberating carefully about purchases. When it comes to spending between $100 and $1,000 on an item, consumers are turning to numerous resources before making a decision. For some consumers, it’s all but impossible to make a choice. But targeting the right type of consumer with the right type of promotion increases the chances of making the sale.