Marketing Forecast from Ad-ology

As retailers tweak their ad campaigns for the upcoming holiday season, they might want to pay special attention to their paid search campaigns. Marketers often hold some incorrect assumptions about how to maximize the payoff from paid search campaigns. Writing for SearchEngineLand, Matt Lawson explains what to expect during the 2010 holiday season.

As we approach the traditionally busy holiday shopping season, retailers are holding their collective breath. Will consumers shop? And will sales rise? A new report by BDO USA, LLP suggests that retailers have room for optimism.

As more consumers purchase and use smartphones, more retailers are launching mobile commerce sites. One research shop, Coda Research Consultancy, is expecting exponential growth rates in the mobile commerce sector. Other analysts are encouraging retailers to speed up their mobile commerce development plans, but progress has been slow for a numbers of reasons.

Ad-ology Research recently updated their Industry Marketing Insights report for Luggage/Leather Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Convenience Stores.

Online retailers face many of the same challenges encountered by traditional retailers. These businesses must attract consumers to their sites, encourage shoppers to fill a cart, and then to click the Buy button. Along the road to successful online retailing, consumers are lost because of several common problems. In the next year, more online retailers intend to address these problems.