Marketing Forecast from Ad-ology

The popularity of the dog-related ads in this year’s Super Bowl proved that caring for the family pet will prompt consumers to open their wallets. But pet parents aren’t content to shop at one specific store. As a result, pet product suppliers will be rolling out more ad campaigns to increase their market share.

Retailers spend plenty to attract consumers to their stores but they also see promise in the online market. To boost online sales this year, retailers plan to promote their sites with the use of email, search and deal of the day promotions. And to keep shoppers engaged with the online channel, many of these operators plan to spend some of their 2012 marketing budget improving the shopper experience at the site.

Retailers are as mad as hell and they’re not going to take it anymore. For years, consumers have been going into bricks and mortar stores to size up the look and feel of a product and then head home to buy it online. Retailers call this trend ‘showrooming’ and they’re rapidly developing new strategies to better compete with online marketers.

Ad-ology Research recently updated their Industry Marketing Insights report for Hardware Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

With the economic outlook improving, consumers may be in the mood to buy jewelry in 2012. Last year, consumers exhibited a clear preference for specific types of jewelry. This year, jewelers are sure to be promoting those items and they’ll be advertising other services to consumers as well.

Ad-ology Research recently updated their Industry Marketing Insights report for Educational Supply Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: