Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Attorneys. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* In 2009, overhead expenses dropped 1.8% from 2008 to $167,256 per lawyer.
* To combat effects of the recession, attorneys are turning to alternative billing. Last year, 88% of attorneys report offering alternatives to the traditional billable hour.
* Professionals in the industry believe that 2010 will be the most active period of lateral movement in the recent past.

As more consumers visit movie theaters, marketers have an opportunity to get their message in front of a captive audience that can’t fast forward through the video. And, consumers seem to be particularly receptive to brand messages delivered in movie theaters. It’s all about Emotional Attachment (EA). And NewMediaMetrics 360 Cross Platform Study findings show that consumer attachment to movies exceeds their attachment to other media forms.

While companies in many industries cut their marketing budgets in 2009, quick serve restaurant operators took the opposite approach. The Nielsen Company reports that this sector actually increased ad spending by 2% in 2009. And for the most part, TV was the media format that benefited from the additional spending.

Ad-ology Research recently updated their Industry Marketing Insights report for Sleep Disorder Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Aging Baby Boomers are expected to be a lucrative market, as 75% of Boomers don’t get eight hours of sleep, and 17% report trouble falling asleep each night.

The home improvement market is showing promising signs of life. The latest American Express Spending & Saving Tracker survey indicates that homeowners plan to tackle projects ranging from new flooring to redoing a room this year. But don’t expect consumers to spend like they did previously. Instead, “consumers are following through on their previously stated intentions to exercise more financial discipline in 2010 as it relates to home improvement.”

After years of ‘staycations’ and camping out at the local state park, are consumers ready to spend more on travel in 2010? eMarketer notes that the slowdown in travel caused online travel sales to drop to $88.4 billion in 2009. But all that should change this year.