Marketing Forecast from Ad-ology

Even as national brand CPG marketers plot to regain their lost market share with the introduction of new and improved products and ad campaigns, consumers have their own plans. And for many consumers, an improved economy will not necessarily lead to once again purchasing their favorite brands. Instead, many will continue to reach for private labels according to the recently released GfK Custom Research North America for the Private Label Manufacturers Association report.

The recently released State of Marketing report from the CMO Council contains great statistics for anyone looking to understand the direction of the marketing department in larger companies. A key insight from the report addresses the long-established business relationship between ad agencies and their clients. Specifically, several business changes are converging to threaten this relationship.

Ad-ology Research recently updated their Industry Marketing Insights report for Cosmetics/Skin Care Shops. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* In 2009, anti-aging features were a bright spot in the industry, as consumers continued to pay premium prices for these products.
* Sales of natural beauty products are on the rise, and a recent study found that 93% of all women might or would be willing to try a new beauty brand if it earned the USDA Organic Seal.
* Nail polish was the only category to experience a double-digit sales increase (14.3% growth from 2008).

It’s the news many businesses have been hoping to hear. Consumer spending rose 1.6% between February and March according to the Commerce Department. And to make sure that consumers return to purchasing well-known and trusted brands, many consumer-packaged goods companies plan to ramp up advertising.

Last week, I wrote about how the medical journal industry is expecting a brighter outlook for 2010. TV also continues to be a huge area of focus for pharmaceutical companies. The Nielsen Company reported that drug companies increased their 2009 expenditures on national TV by 0.6%

Ad-ology Research recently updated their Industry Marketing Insights report for Graphic Design Services.