Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Hotels & Motels. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Hotels are experiencing what many believe to be effects from pent-up travel demand: During the first quarter of 2010, lodging demand increased 5.3% over the same period in 2009.
* Last-minute travel deals are appealing to U.S. travelers: Nearly 15% of active travelers report buying a last-minute leisure travel service as the result of an e-mail offering deals requiring immediate booking.
* The recession had a notable impact on luxury hotels: Occupancy at U.S. luxury hotels totaled 62.2% in 2009, down 10.4 percent.

With more consumers of all ages turning to smart phones for information, communication and entertainment, video game console manufacturers and retailers have good reason to wonder where their market is headed. For nearly a decade, the Playstation 3 and the Xbox 360 have commanded impressive market share. And then the Wii came along and captured huge interest from the younger boy and young women demographic groups.

As consumers continue to emphasize value when they are shopping, many are turning to coupons to help reduce the price of items they want. Marketers should know that it’s not just modest or middle-income consumers who use coupons. Nearly 2 out of 3 consumers with household incomes of $100,000+ also look for coupons according to a Coupon.com study. And another study by The Integer Group and M/A/R/C Research indicates that coupon clipping behavior differs by gender.

Ad-ology Research recently updated their Industry Marketing Insights report for Antique Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Dealers expect Baby Boomers to represent a large part of the collectors market, as these consumers retire, downsize homes and seek nostalgia items.
* There is still opportunity to attract collectors with antique shows, and the most successful shows are specialized to one category, such as Americana or Modernism.
* As a response to the recession and the intense competition from eBay, many dealers are joining co-ops, which combine multiple antique dealers together under one roof, to keep their businesses alive.

Ad-ology Research recently updated their Industry Marketing Insights report for Embroidered Apparel Services.

The pending health care changes require costs savings to be realized throughout the system. One key player in the health care delivery channel is the retail health clinic. This sector has long promoted cost savings. While many medical professionals were concerned about the quality of care that would be delivered by these clinics, studies indicates that retail health centers are saving consumers and health insurance companies money and they are delivering a high level of care.