Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Sugar Processing Companies.

Ad-ology Research recently updated their Industry Marketing Insights report for Maternity Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Expectant mothers continue to need to replace most of their wardrobe and the current rate of approximately 4 million United States births per year has remained relatively stable over the last decade.
* Birthing gowns are an emerging trend. There’s opportunity for retailers to take advantage of the demand for hospital-approved fashionable gowns for doctor check-ups and delivery.
* Traditional maternity stores may face future competition from the latest entrants to the industry: Online rental of maternity clothing. There is a growing number of online businesses that rent maternity wear, particularly special occasion apparel.

More than one recent study has shown how B2B marketers lag behind their B2C counterparts in the social media arena. A new study by White Horse indicates that while 28% of B2C operators have looked to outside experts for help in this arena, only 10% of B2B operators have done so. Similarly, the number of B2B operators who have taken no steps to engage with social media stands at 18%. Only 14% of B2C operators have completely ignored social media to date.

To counteract the rising accident rates of younger drivers, many states have enacted a graduated licensing system. Yet, it seems that a substantial percentage of drivers, both young and old, could use remedial education when it comes to the rules of the road. The 2010 GMAC Insurance National Drivers Test results indicate that the average score on a test regarding the rules of the road dropped from 76.6% last year to 76.2% this year.

Ad-ology Research recently updated their Industry Marketing Insights report for Home Remodelers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* An increasing number of remodelers are involved in home modification work relating to aging-in-place. Planning for aging-in-place remodeling/renovation has increased 10% in the past three years, and 75% of remodelers report an increase in requests for aging in place projects.
* There is also expected to be increased demand from the rental market. The average age of U.S. rentals is 36 years and there has been little investment in rental stock, which is expected to spur the need for renovation/updates.
* Demand for home weatherization is predicted to grow as consumers increasingly seek to save money and energy. The U.S. Department of Energy reports that, on average, weatherization reduces heating bills by 32% and overall energy bills by about $350 per year at current prices.

Few people will argue that consumers are spending more time than ever engaged with media. The total media time for consumers, on average, has reached 3,532 hours, annually. And as the hours have increased, the types of media used by many consumers have changed. But Veronis Suhler Stevenson analysts believe many companies in the media industry have not kept up with the pace of these changes.