Marketing Forecast from Ad-ology

Sports franchise owners might not be doing enough to protect their brand. As the interest in sports grows globally, threats to trademarks are increasing and copy-cat merchandising programs continue. But property owners are also facing new threats like “online brand hijacking.” How big is this problem?

Ad-ology Research recently updated their Industry Marketing Insights report for Convenience Stores.

The communications industry continues to boom as consumers use their mobile devices for everything from text messaging to watching video. At the same time, the increasingly complex devices are befuddling consumers who want the most up-to-date gadgets. To maintain strong positive relationships with customers, at least one advisory company is recommending that communications retailers reach out through traditional retail store fronts.

The latest news coming from the industrial sector looks positive. Of companies responding to the most recent Global Spec annual survey, over half (51%) are expecting higher revenue this year when compared to 2009. And over 2/3’s say the company will meet or exceed revenue projections for 2010. To spur this growth, 17% of industrials have boosted marketing budgets.

Ad-ology Research recently updated their Industry Marketing Insights report for Nail Salons. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* More salons are offering semi-permanent color options. Salons expect demand for these services to grow, as the colored acrylics and gels extend time needed between appointments.
* Events, such as “cocktail nights,” are becoming more common at salons as a way to boost interest in the business and establish relationships with customers.
* San Francisco is now the first state to adopt green standards for its nail salons, and it may cause more states to follow suit in hopes of creating greener and healthier salon environments for both employees and customers.

Online retailers face many of the same challenges encountered by traditional retailers. These businesses must attract consumers to their sites, encourage shoppers to fill a cart, and then to click the Buy button. Along the road to successful online retailing, consumers are lost because of several common problems. In the next year, more online retailers intend to address these problems.