Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Farm/Agricultural Equipment Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Green marketing and practices have been all the rage for the past several years. But are consumers really paying attention to environmental concerns when they buy products and services? A new report by Crowd Science indicates that marketers can successfully use this tactic. However, the results are closely linked to specific demographic groups.

In the good old days, consumers went to their physicians to learn about medical conditions and prescription medications that might be available for treatment. About 15 years ago, pharmaceutical companies started advertising pills and potions directly to consumers (DTC) and changed the nature of healthcare marketing. Today, pharma companies split their marketing budgets between the DTC and the medical professional channels. The results of a new study on advertising in this industry indicates this model will continue along with the evolving ‘collaborative care’ platform.

Agencies were pleasantly surprised by the rebound in the ad market in 2010. Recovery in the auto and finance industries along with a contentious election cycle boosted ad expenditures and demand for creative services. Analysts are looking for trend to continue into 2011.

Best of 2010: Social media has been around for long enough and has penetrated enough of the marketplace that researchers are beginning to study the data streams in this format to determine its level of influence.

Rates of childhood and adolescent obesity continue to soar in the U.S. Parents, medical professionals and policy wonks point to a host of causes when discussing the problem. In particular, the availability of nutrient poor food has come under increasing scrutiny. A new report from the U.S. Department of Agriculture (USDA) outlines the efforts that will be made going forward to improve the school lunch program. At the same time, watchdog groups are calling on food marketers to change the focus of TV ads that target children.