Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Rent-To-Own Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* These businesses are beginning to target home stagers, who may benefit from renting household furnishings for staging a home to sell.
* Between 1994 and 2009, the largest increase in customer segment share was among 45 to 54 year olds.
* Computers are a category that’s growing in popularity in rent-to-own stores , and tires and wheels have recently seen great success within the industry.

Craft beer, a category that has exploded in popularity in the past 2 decades, is continuing to grab market share. This expanded market may be coming at the expense of imported beers. Small breweries are taking advantage of consumer interest in their products and they’re appealing to broader demographic groups by borrowing marketing techniques that have become standard practice by another segment in the adult beverage industry, wineries.

Is the travel market rebounding? Or is something more complex leading to the growing demand for both private air charter and rental cars. After years of decline or little growth, associations representing private air charter and rental car companies report an improved outlook for the future. Experts are pointing to specific reasons for this growth and this information can help marketers position their ad campaigns.

Ad-ology Research recently updated their Industry Marketing Insights report for Farm/Agricultural Equipment Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Green marketing and practices have been all the rage for the past several years. But are consumers really paying attention to environmental concerns when they buy products and services? A new report by Crowd Science indicates that marketers can successfully use this tactic. However, the results are closely linked to specific demographic groups.

In the good old days, consumers went to their physicians to learn about medical conditions and prescription medications that might be available for treatment. About 15 years ago, pharmaceutical companies started advertising pills and potions directly to consumers (DTC) and changed the nature of healthcare marketing. Today, pharma companies split their marketing budgets between the DTC and the medical professional channels. The results of a new study on advertising in this industry indicates this model will continue along with the evolving ‘collaborative care’ platform.