Marketing Forecast from Ad-ology

Consumers are changing the way they do their banking. In the past 5 years, more consumers have switched to their bank’s online capabilities to handle routine transactions. And the number of consumers accessing bank services via mobile phones is growing. However, consumers are not quite ready to give up their visits to traditional bank centers for important transactions. All of these changes in consumer behavior are leading banks to market themselves in new ways.

As spring approaches, consumers will be driving to garden centers and other retailers of outside equipment and supplies. One specific consumer group, homeowners, might be fixing up their lawns and gardens to improve their prospects of a real estate sale while others are just enjoying the renewed interest in gardening. Either way, marketers of lawn and garden products can appeal to consumers in a variety of ways to increase revenue.

Ad-ology Research recently updated their Industry Marketing Insights report for Shoe Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Pharmaceutical companies spend significant amounts of time and money promoting their products to both physicians and consumers. But are these firms targeting all demographic groups as well as they could? A new survey of physicians indicates that pharma companies could do a much better job of reaching one specific target audience: Hispanics.

Ad-ology Research recently updated their Industry Marketing Insights report for Breweries. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

As the economy has recovered, consumer spending bounced back in many categories. However, video games is one of the categories that consumers did not begin spending on again. Nielsen analysts have studied the patterns of consumer entertainment spending and suggest that the video game industry is facing tough competition. Changes in consumer behavior with respect to entertainment spending could translate into new marketing strategies by video game publishers and retailers.