Marketing Forecast from Ad-ology

Marketers in one of the fastest-growing consumer product categories will be funding ad campaigns and promotions at a blistering pace as they fight for market share this year. Some market watchers predict that Apple and Google are dominating the smart phone market. But competitors aren’t likely to yield so quickly as many operators understand that winning market share now could generate healthy revenue streams for decades to come.

Ad-ology Research recently updated their Industry Marketing Insights report for Ag Equipment Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

If there’s one thing the ongoing economic crisis has taught consumers, it’s the importance of emergency cash reserves. But it can be difficult for consumers to justify setting aside cash when so many routine expenses come their way. Some insurance companies have decided that the best way to sell life insurance is to promote the dual benefit of the whole-life or permanent plans – survivors get a payout as a death benefit and plan holders can tap the funds to cover cash emergencies.

Just when consumers thought they’d seen it all with respect to bells and whistles on their televisions, manufacturers are ready to sell something new. This year, large screen TVs with extra slim profiles will be lining store shelves. To move these products, both manufacturers and retailers will be rolling out new ad campaigns.

Ad-ology Research recently updated their Industry Marketing Insights report for Hardware Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Quick-serve restaurants are gearing up menu changes and promotions to increase sales in 2012. This year isn’t expected to be easy in light of the continued economic challenges. But some analysts believe consumers will spend on meals out when they can get value in return. This attitude should prompt QSR operators to pump up their advertising.