Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Fair and Festival Organizers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

In the past decade, fortunes have been lost as entrepreneurs tried to convince large numbers of consumers to pay for online grocery shopping and home delivery. For most grocers, the online part of revenue is limited to a small number of consumers. Everyone else remains convinced that they are paying too much for the service or that they’re not getting exactly what they want and so they continue to drive to the store. But consumer packaged goods (CPG) companies are set to exploit the online market in new ways.

Consumers are accessing the web like never before now that they have capable mobile devices. While some of their daily activity is all about messaging and keeping in touch with friends, they are also checking out retail sites. And industry analysts predict that retailers may soon roll out ways to shop via social media sites.

There may be thousands of people playing Angry Birds on their mobile phones, but for many gamers there is no substitute for a good console. New research from The Nielsen Company shows that a significant number of gamers will ante up for the latest console models as soon as they are available.

Ad-ology Research recently updated their Industry Marketing Insights report for Beer/Wine Wholesalers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Imagine being able to have your auto technician tell you what’s wrong with your car while it’s still parked in your driveway. This may soon be commonplace in auto service as manufacturers roll out remote vehicle diagnostics technology. Manufacturers are also preparing to introduce other vehicle technologies which will be heavily marketed as key selling points.