Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Ice Cream Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Earlier this year, The Nielsen Company released data showing that the average consumer spends over 5 hours a day in front of the TV screen. New information from Nielsen underscores significant differences between ethnic groups and their use of screens ranging from TVs to computers. Marketers should pay attention to these differences and place their ad campaigns with the media formats most likely to appeal to specific ethnic groups.

Ad-ology Research recently updated their Industry Marketing Insights report for Drug Stores/Pharmacies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Many young adults have a limited understanding of how to manage finances as they transition into independent living settings and the task of buying insurance falls into this category. While younger consumers acknowledge the importance of property, auto and liability coverage, they are looking for more information, often online. This trend provides a new opportunity for agent networks.

Ad-ology Research recently updated their Industry Marketing Insights report for Religious Book & Supply Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Sporting goods manufacturers emerged from the recession with solid increases, especially in the exercise equipment and licensed merchandise categories which both experienced growth rates of over 5% last year. These vendors see a positive outlook for 2011. As a result, they plan to increase capacity by building factories and hiring U.S. workers. In addition, they plan to restore some of the marketing budgets which were cut in the past 2 years.