Social Media to Become New Patient Recruitment Channel
As pharmaceutical and other medical research companies develop new products and services, they must follow a multi-step testing process that lasts for years. One key requirement for testing is to recruit consumers willing to participant in these clinical trials. Lately, contract research organizations (CROs) that handle much of the testing have been faulted for not including sufficient numbers of minority consumers in their product trials. To remedy this situation, more CROs are turning to new marketing formats to reach potential test subjects.




FOLLOW US