Marketing Forecast from Ad-ology

As the lines between entertainment and communication converge, more consumers are seeing some wisdom in buying multiple services from a single provider. Consumers are growing increasingly accustomed to purchasing a variety of service packages from providers, such as landline and mobile phone service. Key industry players, sensing opportunity, are rolling out quadruple play packages and will be spending big marketing dollars to attract consumers.

Ad-ology Research recently updated their Industry Marketing Insights report for Bars/ Nightclubs. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

For decades, beer has been the top selling adult beverage, by volume, in the U.S. But wine has been steadily growing as a favorite drink and now enjoys a market position that threatens beer. In addition, younger drinkers are increasingly turning to wine, a situation that could threaten the future of beer. This trend is almost guaranteed to generate new marketing campaigns.

U.S. manufacturers have had a tough time competing in the subcompact car market. For the most part, major U.S. firms have struggled to build these cars with more expensive labor and production costs than their competitors. Some U.S. companies have tried to reduce costs by moving manufacturing to lower cost regions such as Mexico. But this year, Chevrolet plans to level the playing field in the subcompact car market with a new strategy.

The quick-serve sector is the only restaurant group showing significant sales growth this year. But that isn’t keep some operators from searching for new lines of revenue. Several quick-serve operators see promise in the adult beverage market and have begun testing the concept.

Ad-ology Research recently updated their Industry Marketing Insights report for Wineries. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: