Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Cleaning Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

At a time when many investors may be looking for better ways to improve the return on their nest eggs, a new report highlights the deficiencies in the marketing campaigns at major financial asset management firms. The next generation of investors is the most tech savvy yet and many of these consumers are avid social media users. Yet, financial services firms have been slow to change their marketing approaches.

The earthquake disaster in Japan had profound effects on the U.S. auto industry earlier this year. But inventory levels are expected to return to normal this fall. This shift back to normalcy may also generate increased advertising as dealers will need to promote fresh inventory and position themselves favorably against the competition.

Ad-ology Research recently updated their Industry Marketing Insights report for Coffee Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

A new class of undergraduates will be arriving at many college and university campuses within the next few weeks. So it must be time for the admissions office to crank up the marketing machine again. For many institutions of higher education, marketing these days is all about digital and social.

Cruise lines and travel agents are eyeing a lucrative market as more consumers say they plan to take an initial or repeat cruise. Despite increasing capacity by over 8% last year, operators reported bookings at 103% occupancy. To generate continued consumer interest in this form of vacation, marketers will be targeting key demographics with unique promotions this season.