Marketing Forecast from Ad-ology

In 2010, the U.S. Congress established the Corporation for Travel Promotion (CTP) with the dual goals of marketing U.S. travel to an international audience and boosting job creation to support the new business this initiative will bring. The CTP is a partnership between the federal government and the travel industry. The organization has just hired an ad agency and plans to work with state destination marketing groups to build Brand America.

Ad-ology Research recently updated their Industry Marketing Insights report for Chocolate Confectionery Producers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

It’s getting close to that holiday time of the year – the season when marketers press emotional buttons to get consumers to purchase goods and services. Historically, retailers have prompted consumer spending by emphasizing traditional holiday themes. But that strategy may not be enough this year.

The U.S. auto market is just now recovering from the disaster in Japan earlier this year which affected parts and vehicle availability. In an earlier blog post this month, I highlighted a report that predicted a jump in auto industry advertising in the 4th quarter of this year as Japanese vehicle become available again. Within the next year, U.S. auto makers will face competitors from a different region and the ad market is likely to experience changes as well.

Ad-ology Research recently updated their Industry Marketing Insights report for Cleaning Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

At a time when many investors may be looking for better ways to improve the return on their nest eggs, a new report highlights the deficiencies in the marketing campaigns at major financial asset management firms. The next generation of investors is the most tech savvy yet and many of these consumers are avid social media users. Yet, financial services firms have been slow to change their marketing approaches.