Travel Marketers to Target Online Audience by Age Group
The summer travel season may be winding down but consumers are already making plans for the busy holiday season and into January of next year. Much of today’s leisure travel is planned through online resources, either from a consumer’s home computer or at work. And these online consumers are exhibiting distinct preferences by age group which travel providers should consider as they seek to target potential customers.
Radio – The Preferred Media Format for More Hi-Tech Firms
Radio station operators and networks are scrambling to adjust to the new media environment. Traditional radio advertisers like auto dealers and local banks know that consumers are spending more time online and they’re shifting their ad funds in that direction. Radio industry professionals are developing online initiatives to ensure future revenue streams, but some operators are looking at new types of clients to broadcast their marketing messages over the airwaves.



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