Marketing Forecast from Ad-ology

The lunch market in the restaurant industry is worth about $114 billion. Depending on the sector a restaurant operates in, lunch can comprise between 20% and 40% of revenue. Consumers say they eat out for lunch more than for any other meal – an average of 2.6 lunches a week when both carryout and dining in are counted. But many operators would still like to boost their lunch traffic.

Ad-ology Research recently updated their Industry Marketing Insights report for Accounting Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Last month, I blogged on several reports that projected a fourth quarter spike in auto industry advertising. A recent post in TV News Check suggests there’s reason for optimism in 2012. All three source of auto ad dollars – manufacturers, dealer associations, and dealers – should increase their spending next year.

Ad-ology Research recently updated their Industry Marketing Insights report for Bicycle Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Water Treatment Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

As pharmaceutical and other medical research companies develop new products and services, they must follow a multi-step testing process that lasts for years. One key requirement for testing is to recruit consumers willing to participant in these clinical trials. Lately, contract research organizations (CROs) that handle much of the testing have been faulted for not including sufficient numbers of minority consumers in their product trials. To remedy this situation, more CROs are turning to new marketing formats to reach potential test subjects.