Marketing Forecast from Ad-ology

Conventional wisdom has long held that only the younger demographics are shopping online. As a result, e-commerce vendors have targeted their promotional efforts to those younger demographics. But a new survey, Life Stages & Life Styles: Turning Generational Differences Into Media Opportunities, published by Cable and Telecommunications Association for Marketing and highlighted recently by Internet Retailer, indicates that big changes are taking place in the world of online shopping. Specifically, consumers over age 65 are shopping online at a higher rate (77%) than all other demographic groups.

Ad-ology Research recently updated their Industry Marketing Insights report for Supermarkets/Grocery Stores.

The toy industry generated 2008 revenues of $21.64 billion in 2008, a drop of 3% from the previous year. And for the first six months in 2009, category sales declined another 2%. This year’s busy season for toy sales is currently underway and analysts are not expecting a spectacular turnaround, given the general economic situation. However, several analysts expect to see an overall increase in sales in 2010.

General economic conditions are boosting the outlook for community colleges. Because of reduced financial aid packages at traditional colleges, more 18 to 24 year olds are attending local two year community colleges. And the havoc in the labor market is leading more consumers to look at community colleges as a resource to provide them with new skills.

Ad-ology Research recently updated their Industry Marketing Insights report for Dry Cleaners.

Ad-ology Research recently updated their Industry Marketing Insights report for Water Treatment Systems Dealers.