Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Tire Dealers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Consumers are becoming more knowledgeable about tires’ role in fuel efficiency.
* Some businesses are offering coffee shops and Wi-Fi to attract customers.
* More consumers are relying on do-it-for-me services.

Ad-ology Research recently updated their Industry Marketing Insights report for RV/Camper Dealers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* The delinquency rate on RV loans is notably lower than for other consumer loans.
* Advanced slide-out concepts are emerging as a big trend.
* Attendance at RV shows in 2010 has been higher than previous years.

Ad-ology Research recently updated their Industry Marketing Insights report for Foodservice Suppliers & Wholesalers.

Last month I blogged about the intricate steps pharmaceutical firms are taking to follow the law when using social media tactics. In particular, most pharma companies disable the comments section on the social media sites to ensure that consumer privacy laws, especially important in this industry, are not breached. But these steps have not been sufficient to quiet the critics.

Ad-ology Research recently updated their Industry Marketing Insights report for Gutter Protection Installation Companies. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* More places are offering points, which allows vacationers to be more flexible with their vacation days.
* Some resorts are “going green” to save energy, as well as to appeal to eco-conscious vacationers.
* Retiring Baby Boomers are poised to be a very lucrative market.

Consumers may have suffered through a recession in 2008 and 2009 but the household cleaning and supply industry escaped largely unscathed. Perhaps consumers were forced to terminate their housekeeping services and turn to their own mops and brooms during periods of unemployment. The need to clean caused consumers to purchase more supplies to get the job done, resulting in industry sales of over $5.6 billion in 2009.