Marketing Forecast from Ad-ology

Financial advisors who target the senior market find themselves selling to a very worried group of consumers. A new group of consumers is beginning to move into the senior market – older baby boomers. As a result, financial advisors are evaluating the best way to reach out to prospective clients.

Ad-ology Research recently updated their Industry Marketing Insights report for Window Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Local and regional banks, along with credit unions, have a problem. These financial institutions are far less likely to offer the latest technologies to their clients and this is especially true of mobile banking. While a significant number of clients at these smaller financial institutions do not yet use new kinds of services, demographics are changing and to maintain market share, small banks and credit unions will need to begin promoting their mobile offerings.

Ad-ology Research recently updated their Industry Marketing Insights report for Materials Recovery Businesses. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Motor Speedways. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

The popularity of the dog-related ads in this year’s Super Bowl proved that caring for the family pet will prompt consumers to open their wallets. But pet parents aren’t content to shop at one specific store. As a result, pet product suppliers will be rolling out more ad campaigns to increase their market share.