Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Karate Studios. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* More schools are opening that cater to non-traditional students (females, Baby Boomers, etc.)
* Mixed martial arts (MMA) are increasingly popular thanks to the popularity of the Ultimate Fighting Championship (UFC) and similar tournaments.
* Schools are increasing awareness in communities by hosting free self-defense classes.

Ad-ology Research recently updated their Industry Marketing Insights report for Pediatricians. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* All children are predicted to have electronic health records by 2014.
* Asthma continues to be a leading chronic disease among children.
* Childhood obesity is on the rise and is a focus point for many pediatricians.

Serge Matta, comScore executive vice president believes the e-reader/table device category possesses the ability to be “incredibly disruptive to the way consumers currently access digital content.” Many analysts have predicted that 2010 will be the breakout year for e-reader devices. The early adopter segment of the consumer market bought early versions of e-readers such as Amazon’s Kindle but these purchasers comprised less than 10% of the total market.

Ad-ology Research recently updated their Industry Marketing Insights report for Tanning Salons. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* UV-free spray tans are becoming a popular offering at salons, particularly for those who want a tan without the risk of skin cancer.
* Some salons are offering aromatherapy services while patrons are tanning to enhance the experience..
* To encourage loyalty, businesses are offering unlimited monthly packages for a low price, which is automatically debited from tanners’ checking accounts.

While hospitals and physicians begin to sort out the implications of the pending legislated health care changes, many business managers in the industry are still dealing with the day to day problems their organizations face. Health care facilities will face multiple challenges as they try to deliver patient services while achieving their top 3 priorities in 2010: Quality/patient safety, physician recruitment/retention and cost reduction. These organizations will also have to attract new patients and will increase marketing efforts to do so.

While the economy is improving, the unemployment rate continues to exceed 9.5% and some experts predict that a healthy employment market may be 4 to 5 year away. News reports like this encourage consumers to continue looking for ways to save money. It’s all about the new thriftiness that many shoppers have embraced. And this thriftiness has led to higher rates of coupon use according to the 2020 NCH Coupon Fact Report, published by Valassis.