Marketing Forecast from Ad-ology

Last month I blogged about the intricate steps pharmaceutical firms are taking to follow the law when using social media tactics. In particular, most pharma companies disable the comments section on the social media sites to ensure that consumer privacy laws, especially important in this industry, are not breached. But these steps have not been sufficient to quiet the critics.

Ad-ology Research recently updated their Industry Marketing Insights report for Gutter Protection Installation Companies. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* More places are offering points, which allows vacationers to be more flexible with their vacation days.
* Some resorts are “going green” to save energy, as well as to appeal to eco-conscious vacationers.
* Retiring Baby Boomers are poised to be a very lucrative market.

Consumers may have suffered through a recession in 2008 and 2009 but the household cleaning and supply industry escaped largely unscathed. Perhaps consumers were forced to terminate their housekeeping services and turn to their own mops and brooms during periods of unemployment. The need to clean caused consumers to purchase more supplies to get the job done, resulting in industry sales of over $5.6 billion in 2009.

Job seekers in the marketing industry have reason to hope based on the February 2010 survey results released by Duke University’s Fuqua School of Business. While hiring in the industry have been virtually stalled for some time, nearly half Chief Marketing Officers (CMOs) expect to bring on new employees within the next 6 months.

Companies. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Recent winter storms are expected to boost business.
* More businesses are offering add-on services to increase revenue.
* Aging homes represent a big opportunity for these companies.

Ad-ology Research recently updated their Industry Marketing Insights report for Tutoring Services. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Mandated state-competency testing is influencing more parents to get tutoring for their children.
* Due to more overloaded classes, students are getting tutors for more tailored teaching.
* Tutor and learning centers are increasingly in demand by community college students who want to transition to a four-year college.