Marketing Forecast from Ad-ology

The pharmaceutical industry has been slow to shift marketing resources to the digital format. Part of the hesitation about digital has been related to FDA regulations regarding marketing. But new research indicates that attitudes are changing and digital marketing will play a much larger role for pharmaceutical companies in 2011 and beyond.

With the worst of the economic contraction hopefully behind us, banks are looking for new ways to generate revenue. Recent legislation has hampered the way financial institutions operate and bad publicity about new fees has stung many banks. Now, banks are considering the best way to promote credit cards to improve profitability.

The locally grown food movement is expected to reach a value of $7 billion this year. The figure includes sale of produce made directly to consumers as well as to supermarkets and restaurants. Some local growers link the market’s rise to consumers understanding where their food comes from but others say it’s all about smart marketing and there’s more of that to come.

Ad-ology Research recently updated their Industry Marketing Insights report for Health Clubs. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Recently, the Global Business Travel Association (GBTA) reported that business travel will grow 4.3% in 2012 and reach $260.9 billion. The U.S. Travel Association is expecting a slightly smaller increase of about 3.3% which they attribute to general anxiety over the economy and the upcoming election. But, both of these forecasts are good news for the lodging industry which is recovering from a steep slide that took place during the recovery. In addition, lodging operators are expected to employ the latest marketing techniques to get ahead of the competition.

Ad-ology Research recently updated their Industry Marketing Insights report for Bathroom and Kitchen Remodelers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: